Custom Metrics

Track the numbers
behind the revenue

Enter this period's value and Shipchart charts it against the earlier ones and shows the change. Built-in metrics are monthly. A custom metric can be monthly, weekly or daily, and you choose that when you create it. Anyone can view the Metrics tab, but recording values and defining custom metrics need a paid plan.

• ›Built-in: customers, churn rate, signups, trials, conversion rate and MRR growth
• ›Custom metrics with a unit: count, percentage, currency, duration or your own label
• ›Mark a metric as lower is better, such as churn or error rate, and a fall shows as good
• ›Each metric card shows the latest value, the change from the previous period and a sparkline
• ›Open a metric for its average, high and low, a trend chart and an editable history
• ›Goals can track a metric, so a customer target updates when you record the count for this month
• ›Record values in the web app, with shipchart metrics record, through the API or with the MCP server
• ›API and MCP writes are limited to one per minute for each metric