Custom Metrics

Six built-in KPIs plus unlimited custom metrics. Track anything per project with monthly entries, sparkline visualisations, and portfolio-wide aggregation.

/metrics

Your KPIs,
your way.

Start with six built-in metrics that cover the essentials. Then define your own for anything project-specific. Every metric gets a sparkline, monthly tracking, and feeds into goals and portfolio analytics.

  • Built-in: customers, churn rate, signups, trials, conversion rate, revenue growth
  • Custom metrics with 5 unit types: count, percentage, currency, duration, custom
  • Inverted metrics for KPIs where lower is better (e.g. churn, error rate)
  • Monthly period tracking with sparkline visualisation
  • Portfolio aggregation: sum for counts, average for percentages
  • Feed metrics into auto-tracked goals
  • Record via web, API, CLI, or MCP tools
Project Metrics
Customers
1,247
+8% MoM
Churn Rate
3.2%
-0.4% MoM
Signups
89
+12% MoM
Conversion
4.1%
-0.2% MoM

Track what matters.